GenRetail is a boutique consultancy that helps retail and consumer brands unlock growth through data-led strategy. We specialize in pricing, commercial strategy, marketing, and insights—all designed to help you scale smarter.

While we love supporting small and medium-sized businesses, we work with companies of all sizes—from early-stage startups to established brands. If you’re looking for practical, insight-driven support, we can help.

We start with a discovery chat to understand your business goals and challenges. From there, we tailor a scope of work—this could be a strategy sprint, an ongoing advisory, or capability-building workshops. Flexible, collaborative, and always grounded in impact.

Yes, we offer both. Some clients engage us for a one-time strategic initiative (like pricing optimization or brand refresh), while others prefer ongoing advisory or monthly support. We’ll propose a model that fits your needs and budget.

We’re not an agency. We don’t sell media or production services. We focus on strategy—meaning we help you figure out what to do, why it matters, and how to do it better. We often work alongside agencies or internal teams to make execution sharper and more effective.

We bring real operator experience—not just frameworks. With leadership backgrounds at Lazada, RedMart, FairPrice and more, we’ve run pricing teams, scaled insights functions, and built commercial strategies in fast-paced, high-growth environments. We know what works and how to apply it to your business.

Our sweet spot is consumer-focused industries—retail, e-commerce, F&B, beauty, lifestyle, and FMCG. That said, we’ve advised everything from B2B SaaS to specialty retailers. If your business needs clear, data-driven strategy, we can probably help.

Yes. While we have deep roots in B2C, we’ve worked with plenty of B2B players as well—especially those selling into retail, distribution, or marketplaces.

Simply reach out via email us at [hello@gen-retail.com]. We’ll set up a free intro call to explore how we can help—and if there’s a fit, we’ll craft a proposal tailored to your goals.